The Power of Visual Thinking: Where Strategy Gets Visible

If you cannot see your strategy, how do you know it is clear?

Even in creative teams, strategy is discussed, refined, and documented, yet often stays abstract. Ideas live in conversations, slides, and documents, but teams walk away with different understandings. What sounds aligned in theory often falls apart in practice.

We process images much faster than text, yet most organizations still rely on bullet points to communicate strategy.

The challenge is no longer developing better strategies.
It is making them visible so people can actually align around them.

In this interactive keynote, Michelle Geerlings, Country Director of Switzerland at Flatland, introduces visual thinking as a practical way to cut through complexity and build shared understanding.

With a background in Strategic Design from TU Delft and experience across Sweden, Japan, and Kenya, she works at the intersection of design, facilitation, and strategy. Through co-creation and visual facilitation, she helps teams turn abstract ideas into clear, shared visuals.

Join us on June 3 as she shares practical examples of how sketches and simple frameworks help teams align faster and turn ideas into action.

💡 What will you learn?

• Why visual thinking is a skill anyone can learn, and how it changes the way you think
• How co-creation builds ownership and engagement across teams
• What really matters in visual thinking: structure, hierarchy, metaphor, and systems thinking over aesthetics
• Why working visually leads to faster alignment than traditional documents

More about Flatland
www.flatland.nl

Connect with Michelle
LinkedIn

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📍 Where?
Kulturhaus Helferei, near the Grossmünster in Niederdorf.
> Kirchgasse 13, 8001 Zürich
(Tram-Station Helmhaus)

📅 When?
Wednesday, June 3, 7:00 PM / 19:00 Uhr

⏰ What’s the schedule?
6:45 PM → Doors open
7:00 PM → Keynote + Q&A
7:45 PM → Networking

🔗 Discord
Get event reminders and connect with other members on Discord:
➡️ discord.gg/PAyRBDhKkk

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Who’s Visual Fields?
Visual Fields is a network of designers and creatives built for people to connect, support, and share with fellow experts.

We have upcoming events in Zürich, Basel, and Luzern.
Check out upcoming events

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Event policies
We have zero tolerance for discrimination or harassment. Be mindful not to make assumptions about gender, sexual orientation, or identity. Always ask for consent - for physical contact and work critique - and treat everyone and the space with respect.
All policies

Fine print (the friendly kind)
By joining, you agree that photos or videos taken at the event may be used by Visual Fields for promotional and communication purposes.

See you there! 😇