Design by Instinct. Then Prove It with Data.

If your design feels right, how do you prove that it works?

Creatives are taught to trust their instincts, and rightly so. But intuition alone can leave your best work undefended in the room, and it cannot tell you whether a design actually changed anything. What looks better in a critique still needs to prove that it creates value in the real world.

So, the real challenge is knowing what works, not just what looks good.

In this keynote, Mario Stipetic, product designer, engineer, and product manager based in Zürich, introduces data-driven design as a practical way to use evidence without killing creativity.

With over 14 years of experience designing and building SaaS web and mobile products end to end, including as Head of Product Design at a US-based fintech, Mario works at the intersection of design, product, and engineering.

Join us on June 30 as Mario shows, through real before-and-after case studies, how simple data can help teams test ideas, iterate faster, and build products people keep coming back to.

💡 What will you learn?

• Why creativity and data work best together, and how measurement helps you defend your design decisions
• How simple methods like a 1–5 survey, a funnel, or a fake button can give you real proof without a big team or budget
• How to set a clear hypothesis and one metric before you design, then measure before vs after
• How to read what the data is telling you and turn it into sharper copy, visuals, flows, and product decisions

Connect with Mario
LinkedIn

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📍 Where?
Kulturhaus Helferei, near the Grossmünster in Niederdorf.
> Kirchgasse 13, 8001 Zürich
(Tram-Station Helmhaus)

📅 When?
Tuesday, June 30, 6:45 PM / 18:45 Uhr

⏰ What’s the schedule?
6:30 PM → Doors open
6:45 PM → Keynote + Q&A
7:30 PM → Networking

🔗 Discord
Get event reminders and connect with other members on Discord:
➡️ discord.gg/PAyRBDhKkk

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Who’s Visual Fields?
Visual Fields is a network of designers and creatives built for people to connect, support, and share with fellow experts.

We have upcoming events in Zürich, Basel, and Luzern.
Check out upcoming events

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Event policies
We have zero tolerance for discrimination or harassment. Be mindful not to make assumptions about gender, sexual orientation, or identity. Always ask for consent - for physical contact and work critique - and treat everyone and the space with respect.
All policies

Fine print (the friendly kind)
By joining, you agree that photos or videos taken at the event may be used by Visual Fields for promotional and communication purposes.

See you there! 😇