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## ๐Ÿงธ [Pop Mart Case Study] Lisaโ€™s Toy Craze & Soaring Sales โ€“ WSJ Script Reading Session (June 2025 News)

๐Ÿ—“ Date & Time:
Friday, Aug 1, 2025 | 7:00 PM โ€“ 8:30 PM
๐Ÿ“ Location:
Seoul Youth Center Eunpyeong (Exit 7, Bulgwang Station)
๐Ÿ’ฐ Fee: Free
๐Ÿ“ฆ What to Bring: Just yourself โ€” no materials or fees required

***

## ๐Ÿงญ Format:

This is a live, in-person group reading session based on a June 18, 2025 news script from the Wall Street Journal Official YouTube Channel.
Topic:
Following BLACKPINK Lisaโ€™s Instagram post featuring a Labubu doll, Pop Martโ€™s sales and stock price surged dramatically. What exactly happened? Letโ€™s dig in and explore this fascinating business case study together! ๐Ÿ“ˆ

We will:

  • Take turns reading the script one paragraph at a time
  • Discuss our thoughts and insights as a group

Group Size:
Up to 5 participants per table. If we exceed this number, additional group leaders will be assigned.

๐Ÿ“„ Script Access Link: https://bit.ly/WSEC_script1

***

## ๐Ÿ‘ค Group Leaders:

Jun

  • Internship experience in the U.S.
  • Former employee at a global foreign company
  • International organization work experience abroad

Lydia

  • Lived in the U.S.
  • Graduated from a U.S.-based school
  • Worked at a U.S. corporation

Nana

  • Freelance interpreter and English instructor
  • Worked at a UK-based global firm
  • Lived in New Zealand and the UK

๐Ÿšซ No-shows or last-minute cancellations can negatively affect waitlisted participants. Repeated no-shows may result in restrictions on future event participation.

## ใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…ก

6์›” 18์ผ์ž Wall Street Journal ๊ณต์‹ ์œ ํŠœ๋ธŒ ์ฑ„๋„์— ์˜ฌ๋ผ์˜จ ๋‰ด์Šค ์Šคํฌ๋ฆฝํŠธ ์ž…๋‹ˆ๋‹ค :)
์ตœ๊ทผ ๋ธ”๋ž™ํ•‘ํฌ ๋ฆฌ์‚ฌ์˜ ๋ผ๋ถ€๋ถ€์ธํ˜• SNS ๊ฒŒ์‹œ ์ดํ›„, ํŒ๋งˆํŠธ์˜ ๋งค์ถœ๊ณผ ์ฃผ๊ฐ€๊ฐ€ ๋ˆˆ์— ๋„๊ฒŒ ๊ธ‰๋“ฑํ–ˆ๋Š”๋ฐ์š”~
์–ด๋–ค ์ผ์ด ์žˆ์—ˆ๋˜ ๊ฑด์ง€, ํ•จ๊ป˜ ๊ธฐ์—… ์ผ€์ด์Šค ์Šคํ„ฐ๋”” ํ•ด๋ด์š”!๐Ÿ“ˆ
ใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…ก
(๋ชจ์ž„ ์‹œ๊ฐ„๋ฐ ์žฅ์†Œ)
์‹œ๊ฐ„: 25.8.1.(๊ธˆ) 19:00~20:30 / 90๋ถ„ ์ด์ƒ
์žฅ์†Œ: ๋ถˆ๊ด‘์—ญ 7๋ฒˆ์ถœ๊ตฌ, ์„œ์šธ์ฒญ๋…„์„ผํ„ฐ ์€ํ‰
์ฐธ๊ฐ€๋น„, ์ค€๋น„๋ฌผ : ์—†์Œ
์ง„ํ–‰๋ฐฉ์‹: ๋Œ€๋ณธ๋ฆฌ๋”ฉ(ํ•œ์‚ฌ๋žŒ์”ฉ ๋Œ์•„๊ฐ€๋ฉด์„œ ํ•œ๋ฌธ๋‹จ์”ฉ ๋‚ญ๋…ํ›„ ํ•ด์„, ์˜๊ฒฌ๊ณต์œ )
์ฐธ์—ฌ ์ธ์›: ํ…Œ์ด๋ธ”๋‹น 5๋ช… ์ด๋‚ด (๋‘ํ…Œ์ด๋ธ” ์ด์ƒ์ผ์‹œ ๋ฆฌ๋” ์ถ”๊ฐ€ ๋ฐฐ์ •)

์Šคํฌ๋ฆฝํŠธ ๋งํฌ(๋ชจ์ž„์—๋งŒ ๊ณต๊ฐœ) : ๐Ÿ‘‡
๐Ÿ“„ Script Access Link: https://bit.ly/WSEC_script1

์˜์ƒ๋งํฌ : https://www.youtube.com/watch?v=0X8KvR82-qw

โš ๏ธ์œ ์˜์‚ฌํ•ญ: ๋Œ€๊ธฐ์ž๋ถ„์˜ ํ”ผํ•ด ๋ฐฉ์ง€๋ฅผ ์œ„ํ•ด ์˜ˆ์•ฝํ›„ '๋‹น์ผ ์ทจ์†Œ or ๋…ธ์‡ผ' ๋ฐ˜๋ณต์  ๋ˆ„์ ์‹œ ์ฐจํ›„ ๋ชจ์ž„ ์ฐธ์—ฌ๊ฐ€ ์ œํ•œ๋ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
ใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…กใ…ก
๐Ÿ‡บ๐Ÿ‡ธ(๋ชจ์ž„ ๋ฆฌ๋” ์†Œ๊ฐœ)
ํ˜„์žฌ ๋ชจ์ž„๋‚ด 3๋ช…์˜ ๋ฆฌ๋”๊ฐ€ ํ™œ๋™์ค‘์ž…๋‹ˆ๋‹ค.
Jun
- ๋ฏธ๊ตญ ์ธํ„ด์‹ญ
- ์™ธ๊ตญ๊ณ„ ๊ธ€๋กœ๋ฒŒ ๊ธฐ์—… ๊ทผ๋ฌด ๊ฒฝ๋ ฅ
- ๊ตญ์ œ๊ธฐ๊ตฌ ํ•ด์™ธ ๊ทผ๋ฌด ๊ฒฝ๋ ฅ
Lydia
- ํ•ด์™ธ(๋ฏธ๊ตญ) ๊ฑฐ์ฃผ ๊ฒฝํ—˜
- ๋ฏธ๊ตญ ์†Œ์žฌ ํ•™๊ต ์กธ์—…
- ๋ฏธ๊ตญ ๋ฒ•์ธํšŒ์‚ฌ ๊ทผ๋ฌด ๊ฒฝ๋ ฅ
Nana
- (ํ˜„) ํ”„๋ฆฌ๋žœ์„œ ํ†ต์—ญ์‚ฌ ๋ฐ ์˜์–ด ๊ฐ•์‚ฌ
- ์˜๊ตญ๊ณ„ ๊ธ€๋กœ๋ฒŒ ๊ธฐ์—… ๊ทผ๋ฌด ๊ฒฝ๋ ฅ
- ๋‰ด์งˆ๋žœ๋“œ / ์˜๊ตญ ์ฒด๋ฅ˜ ๊ฒฝํ—˜

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