Introduction to Content Engineering and Search Engine Optimization (SEO) 101

🌻 Let's take a look at content engineering backed with basic keyword research as it pertains to search engine optimization (SEO) for business owners, content creators, bloggers, and digital marketers.

Some of the topics we'll cover in this course include:

• Keywords and long-tail keywords
• How to conduct basic keyword research using free sources
• How to conduct advanced keyword research using SEMrush
• Google Search Console
• SEMrush Keyword Magic Tool
• SEMrush Position Tracking
• Content generation with assistance from ChatGPT
• Page structure and development
• Page description structure and development
• Image structure and development
• Schemas and schema validation
• Social Media
• Backlinks and backlink strategy

⚠️ NOTICE ⚠️

This is a remote-only event: By attending this meetup you grant permission to be recorded and/or streamed online.

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SEO image from nisoncoprseo on Unsplash.