UX/UI 101: Understanding How People Use Your Site (free event)

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Description

So, you've taken some coding classes and you're ready to create your website. Or maybe you already have, but you're feeling like it's time for an overhaul. You have a message or product that you want to share with the world and you want to make sure that you're converting site visitors to users/members/customers/supporters/you-get-the-idea. You're excited and ready to go!

Not so fast, fancy fingers. Before you spend hours designing and coding, you should invest a few in doing a bit of research. Specifically, usability research. What's that? Oh, usability is the process in which you make products and systems easier (and more enjoyable) to use. It's how you match the steps involved in what you're offering your users to your users' needs and requirements (e.g., find the product they want, add it to the cart, checkout). If you have a favorite website or app that you find super-intuitive and just a pleasure to use, thank the UX team that worked hard to design it.

Join us for this interactive session with UX specialist, Ligmie Preval. Ligmie will explain the fundamentals of usability and outline how to define your goals and match them with usability methods to enhance user experience. We'll wrap up with Q & A. You'll walk away with a better understanding of UX and some quick and useful ways to improve the usability of your website.

Ligmie Preval is a Senior Usability Engineer on the Athena Health UX team where she works on projects within the communication and financial analytics teams. Previously she served as a business systems analyst and sole user experience architect for a care management software company. Ligmie received a BS in Computer Science and Mathematics from Wilson College and MS in Instructional Technology and Media from Teachers College, Columbia University. Her previous research and evaluation focused on the potential use of gaming to increase the number of girls in the STEM disciplines.

Location

5th floor, Room Havana

Cambridge Innovation Center

1 Broadway, Cambridge, MA

Cambridge, MA 02142

T Stop: Kendall / MIT

Street parking is available on Broadway St., Third St., and Main St.

Access

Please bring photo ID. Upon entering 1 Broadway you'll check in with security. Tell them you're visiting the 5th floor.

Once you depart the elevator, go away from the closed wooden doors and follow the signs to the room labeled Havana. (If you can't find us, call or text Nicole: 910.233.5748.) Doors open at 6:00pm to get a good seat and mingle before the info session.