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We've all seen this in a job spec:

"Excellent written and verbal communication skills required"

This universal generic request from employers usually makes up a big percentage of the hiring decision. Although important, communication is much more than the words you use. It's tailoring your message to the audience. It's knowing how to make an difficult / angry customer happy. Knowing when email will (and won't) effectively convey your message.

Join us this month as we discuss how we can be more effective communicators.

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