The West Coast Product People (WCPP) is a collection of individuals who understand the importance of design and its role in technology and business. We are passionate about mixing anthropology with economics, psychology with design, cultural observation with implementation, humanity with consumerism, and other creative concoctions.
We meet to learn about human-centered design and ready to excel in our careers.
Our process is not linear. We go back and forth and make sure we are on the right track - Product Design is always about observing users constantly.