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Content design systems: A whole of government approach to content

Many government jurisdictions face similar challenges in managing complex digital ecosystems made up often of hundreds of websites and services, managed by different teams with varying levels of expertise.

When this goes wrong, there is chaos for those managing the sites and worse still, for the users visiting them. Now, as AI tools proliferate, the stakes for this content chaos is higher.

How can we help Governments rein in the content chaos by creating structure and consistency for the business and for users and for AI? At Weave, we believe that a whole of government approach and documented content design systems are key to solving these problems.

In this talk, McGee and Emma detail the work we completed at Weave Content Strategy and Design to bring clarity, structure and a shared central source of truth to a state government’s digital presence through a Whole of Government content framework, content strategy, proposition, information model and content design system.