We are content strategy and design

When we use our UX content skills, what good does it do for our organizations? This talk will introduce you to a new way to pair UX skills (including content) with the business impacts they make, to help you articulating the difference you make for the organization. Torrey Podmajersky will explain six categories of business impacts (financial, user, and more) and the intersections of those impacts with 99 different UX skills. You’ll leave with a working model of how to prioritize not only what you do but also what evidence you need to gather so that you can highlight your contribution to business outcomes.

You'll take away:

• A new framework to think about UX skills, including content
• 41 types of business impact to consider, measure, and report
• The value of human skills in this age of AI
• A method to articulate your contributions to business goals
• How to set up the conditions you need to be successful

About Torrey
Torrey Podmajersky helps teams solve business and customer problems using UX and content in her role as founder of the Catbird Content agency. She has written inclusive and accessible consumer and professional experiences for diverse companies including Google, OfferUp, and Microsoft. Torrey wrote the groundbreaking book Strategic Writing for UX, and the new UX Skills for Business Strategy. She is the host of the Button conference, and builds the UX community of practice by speaking, teaching, and mentoring UX folks worldwide. As a keynote and technical speaker, she brings authentic energy and enthusiasm to the stage, both online and in person. She delivers fundamental truths with immediately practical advice, and is frequently recommended for her inviting warmth, approachable humor, and inspiring presence.