GA4 and content measurement in action with Lana Gibson

Google Analytics 4 can help us understand our audience needs, and shape better user experiences. It helps us make the most of our limited time by showing what’s working and what’s not. But it can be challenging to interpret what the data is telling us. How can we act on our data to make measurable improvements?

Lana is a GA4 expert, and will give real life examples where data has changed things, from organisations like GOV.UK, Te Papa Tongarewa, Ministry for Business, Innovation, Immigration and Employment and Radio NZ. She'll show how she used GA4 and other insight tools to help people understand their content performance, and make measurable improvements.

We'll consider how AI is changing the way people find our content, and how it's changing the measurement landscape.

About Lana

Lana Gibson is a data strategist from Wellington, New Zealand who specialises in analytics and SEO / AIO for large content-driven websites.

Over the past 15 years, she has worked with Air New Zealand, GOV.UK, Silverstripe, Te Papa, and all levels of the New Zealand government.

She helps clients make the most of their data with dashboards, and GA4 setup and training. She helps teams build data cultures, so they can own their performance and get the best results.