Content architecture + Content operations: powering PayPal’s publishing paradigm shift
How do you cut publishing times, improve content quality, and drive growth? How do you transform the way content is handled at a global financial technology company? In this session, you will learn how content architecture and content operations helped streamline global publishing at PayPal.
By focusing on content strategy basics and placing content at the core of the experience, PayPal now publishes in hours not days, brings designs to life in days not weeks, and introduces new global product sets in weeks not months.
About Kate
Kate Thomas is a content leader with 25 years of experience in content strategy in Australia, the UK, and the US. Her special skill is untangling complex content challenges for large enterprises and guiding the development of structured, sustainable digital platforms. Most recently, she was global content architect for PayPal.