The content integrity model with Rahel Anne Bailie

Speaker
Rahel Anne Bailie, independent Content Solutions Strategist

In this session, Rahel Anne Bailie introduces her Content Integrity Model, a new framework for content strategy that encompasses some of the important shifts we all need to understand for designing, managing, and scaling content today.

About the talk
The Content Integrity Model addresses the rapidly evolving needs of content in increasingly complex environments and is achieved through the interconnected dimensions of strategic direction, editorial practices, operational efficiency, all supported by a robust infrastructure. The model provides a new framework that considers content across these four interconnected dimensions. This framework helps organisations understand not only how content helps deliver strategic goals but also how editorial quality, operating models, and infrastructure work together to enable successful outcomes.

Join us to explore how the Content Integrity Model contributes to the overall ecosystem, and how these dimensions are intertwined. Approaching content integrity as a holistic system rather than a series of independent directions, organisations can build content environments that are more adaptable, more scalable, and better aligned with organisational goals.

The model shows the interconnectivity that serves end users while enhancing consumer value while enhancing organisational value and serving internal users. We will also look at the way search has changed and other fast-findability techniques so that internal teams can find content quickly, while strengthening discoverability through metadata and optimisation practices that help content perform at scale.

About Rahel
Rahel Anne Bailie is an independent Content Solutions Strategist. She brings with her a strong background in developing successful digital strategies, tackling the complexities of managing content for clients globally, with the aim of using content to deliver better user experiences. She introduced her content integrity model to address the rapidly evolving needs of content in increasingly complex environments. Rahel is a recognised thought leader; she was recently given the rare award of Honorary Professor at FH-Joanneum. She has been elected Fellow in two associations, having authored and contributed to several industry books, magazines, and academic journals. She presents at events worldwide and teaches in the Content Strategy Master’s Program in Austria. She publishes on Substack at content-seriously.com.