Links are great: they’re what makes the web a connected network, rather than just a bunch of documents. But sometimes, our users aren’t looking for connections. They don’t want to ‘see also’ or ‘read more’ or go down a rabbit hole. They just want an answer to a question or help with a task.
This talk is about the ways in which good intentions – our desire to offer choice and avoid the appearance of a dead end – can actually harm users’ confidence that they’ve reached their destination. We’ll see some examples of uncertainty and frustration, and we’ll talk about how to fix them by designing encapsulated content – content that conveys a sense of clarity, containment and completeness.
## About Angus
Angus Gordon is one of the owners and directors of Weave Content Strategy and Design. He’s on the organising team for the We Are Content Strategy and Design online meetup, and is an official Australian trainer for Content Design London. Angus particularly loves working at the intersection of structured content and content design.
