
What we’re about
We are an award-winning, full-service software delivery company, trusted by global businesses and tech disruptors.
We are recognized as the leading regional experts in Java-based platforms and Agile practices. Getting the job done and making the change clients need has built our reputation over the last two decades.
About DevCrawl
From the idea to solution, from frontend to backend, from project start to project finish, from junior to senior, and from first meeting to deployment. We have many starts and finishes during the software development process and our careers, and we like to "cheers" each time we cross one. And, to be fair, is there a better way to discuss any topic than over a beer?
Upcoming events
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DevCrawl #3 - AI in Design: From Clickable Prototypes to Playable Personas
Notch, Ul. Republike Austrije 33, Zagreb, HRIt's Notch DevCrawl time again! This time, our talented experts — Aida Malkić, Martina Margitić, and Alma Trtovac — delve into how AI is reshaping early-stage product design, from rapid prototyping to persona creation.
The sessions will provide practical and critical insights into leveraging AI for product design creativity, speed, and decision-making.
After the slides end, stay for some fun. Kick back, ask questions, swap ideas, and connect over casual chats—because every big breakthrough starts with a friendly hello.
NOTE: Here's a simple RSVP link for those who prefer not to deal with required subscriptions, CC details & co.
AGENDA
18:00 - 18:45 - You can’t mock with us. Driving discovery with AI-generated prototypes, by Aida Malkić and Martina Margitić.
Mockups are more than just pretty pictures. They’re a way to discover what works, test ideas quickly, and spark the right conversations with teams and clients. In this session, we’ll demonstrate how AI can transform rough ideas into clickable prototypes in minutes, help uncover hidden assumptions, and accelerate discovery, making it faster and more enjoyable. You’ll see where AI really helps, where it falls short, and how to use it to learn and adapt without wasting time.18:45 - 19:15 - Refill and munchies break!
19:15 - AI and Roleplay. Creating Personas with LLMs, by Alma Trtovac.
We’ll examine whether—and to what extent—large language models can contribute to shaping (proto)personas for digital product design. Along the way, we’ll also tackle the less glamorous but equally crucial questions: how both LLMs and designers bring their biases to the table, and how we might peek under the hood to see where exactly the model is pulling its wisdom (or nonsense) from.20:00 - 21:00 - Mix & Mingle! Grab a beer and let's talk some more.
SPEAKERS:
Aida Malkić, UX/UI Design Team Lead
Aida is a Senior UX/UI Designer at Notch. She began her career in graphic design after studying mathematics and computer science, and then fully transitioned into UX/UI design. For the past eight years, she has been shaping digital products across various industries, running discovery workshops, and guiding design processes. Outside work, she loves board games, an unhealthy amount of coffee, and cats.Martina Margitić, Director of SDO
Martina brings 17 years in IT, starting as a Business Analyst—a role she remains passionate about. She has led dozens of projects and IT systems as a Project and Program Manager. Now heading Service Delivery at Notch, Martina combines strategy with hands-on leadership, often facilitating discovery workshops and tackling key projects.Alma Trtovac, Product Designer
Alma is a Product Designer with four years of experience - specialising in product reworks, feature development, and usability testing. She also teaches as a lecturer at the UX Bootcamp. When she's not working, she enjoys pretending she's a barista and craft beer connoisseur, playing (video/board) games, and reading to her cat.Find out more about:
DevCrawl
From the idea to a complete solution, from tech rookie to AI master, and from first meeting to deployment, we encounter many starts and finishes during the software development process and our careers. We like to "cheer" each time we cross one. And, to be fair, is there a better way to discuss any topic than over a beer?Notch
Notch is an AI-first enterprise software development and consulting company dedicated to creating robust, innovative, and secure digital solutions tailored for global enterprises. Recognized as a leading software developer and AI-strategy firm in several international rankings and proud to be a Deloitte Impact Star laureate, Notch combines decades of collective experience, ensuring long-term success for its clients.The event will be recorded:
By attending our DewCrawl event, you agree to be photographed and recorded on audio-video for promotional purposes. The promotional videos and photographs may be published and reproduced in various media, such as social networks, the Internet, and the press.20 attendeesDevCrawl Session #3, track 2 - Optimizing RAG Workflows
Notch, Ul. Republike Austrije 33, Zagreb, HRIt's Notch DevCrawl time again! This meetup, hosted by our AI experts Darko Špoljarić and Marco Hrlić, explores cutting-edge techniques for building and optimizing Retrieval-Augmented Generation (RAG) systems.
Across both sessions, you’ll gain insights into modern approaches that make AI pipelines more reliable, scalable, and efficient—from smarter evaluation methods to new frameworks that bring structure and clarity to working with large language models.
Once the talks wrap up, stick around—this is where the magic happens. We’ll have space for questions, casual chats, and those spontaneous “what if we tried…” conversations. Call it networking, call it mingling… we just call it the best part of the night.
NOTE: Here's a simple RSVP link for those who prefer not to deal with required subscriptions, CC details & co.
AGENDA
18:00 - 18:45 Generating synthetic test data for your RAG pipeline: DeepEval vs. Ragas, with Darko Špoljarić.
The manual generation of training and test data for AI-powered systems is a time-consuming and tedious task. There are various concerns to address, including labeling, completeness, filtering, bias, and quantity. However, when implementing a RAG system, there's already a dataset considered to be of "golden" quality. It's used to generate a RAG context from, so why not use that corpus to create the test data from? Come and learn more about the approach and how the two most popular frameworks today compare in that particular area.18:45 - 19:15 - Refill and munchies break!
19:15 - 20:00
Declarative Self-improving Python (DSPy), with Marco Hrlić.
DSPy addresses the challenge of constructing compound AI systems by employing a declarative approach, as opposed to 'fuzzy' programming through natural language prompts. Interactions with LLMs, including instructions, context, data structures, and other aspects, are explicitly defined in the code. We'll cover the core principles and design philosophy of the framework by designing and building a simple system to solve a common RAG task. We'll conclude with an overview and a demonstration of optimization techniques offered by DSPy.20:00 - 21:00 - Mix & Mingle! Grab a beer and let's talk some more.
SPEAKERS:
Darko Špoljarić, Vice President of AI
Darko has 15 years of experience in enterprise software development with Java. He has worked as a software engineer and team leader at top Croatian tech companies and is a certified Agile coach, one of only 15 Certified Scrum Professionals in Croatia. His passion for machine learning started early; he took Andrew Ng’s course back in 2016, and this year, he hit a significant milestone by becoming Notch’s first Vice President of AI.Marco Hrlić, AI Engineer
Marco started his career at Ericsson Nikola Tesla as a student, developing embedded software for radio units. At Spotsie and Notch, he helped design and implement an IoT Bluetooth Low Energy positioning system. His skills include product and hardware design, embedded software development, cloud data processing, network protocols, AI engineering, mathematical modeling, and algorithm development.Find out more about:
DevCrawl
From the idea to a complete solution, from tech rookie to AI master, and from first meeting to deployment, we encounter many starts and finishes during the software development process and our careers. We like to "cheer" each time we cross one. And, to be fair, is there a better way to discuss any topic than over a beer?Notch
Notch is an AI-first enterprise software development and consulting company dedicated to creating robust, innovative, and secure digital solutions tailored for global enterprises. Recognized as a leading software developer and AI-strategy firm in several international rankings and proud to be a Deloitte Impact Star laureate, Notch combines decades of collective experience, ensuring long-term success for its clients.The event will be recorded.
By attending our DewCrawl event, you agree to be photographed and recorded on audio-video for promotional purposes. The promotional videos and photographs may be published and reproduced in various media, such as social networks, the Internet, and the press.23 attendees
Past events
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