DevCrawl #3 - AI in Design: From Clickable Prototypes to Playable Personas

It's Notch DevCrawl time again! This time, our talented experts — Aida Malkić, Martina Margitić, and Alma Trtovac — delve into how AI is reshaping early-stage product design, from rapid prototyping to persona creation.

The sessions will provide practical and critical insights into leveraging AI for product design creativity, speed, and decision-making.

After the slides end, stay for some fun. Kick back, ask questions, swap ideas, and connect over casual chats—because every big breakthrough starts with a friendly hello.

NOTE: Here's a simple RSVP link for those who prefer not to deal with required subscriptions, CC details & co.

AGENDA

18:00 - 18:45 - You can’t mock with us. Driving discovery with AI-generated prototypes, by Aida Malkić and Martina Margitić.
Mockups are more than just pretty pictures. They’re a way to discover what works, test ideas quickly, and spark the right conversations with teams and clients. In this session, we’ll demonstrate how AI can transform rough ideas into clickable prototypes in minutes, help uncover hidden assumptions, and accelerate discovery, making it faster and more enjoyable. You’ll see where AI really helps, where it falls short, and how to use it to learn and adapt without wasting time.

18:45 - 19:15 - Refill and munchies break!

19:15 - AI and Roleplay. Creating Personas with LLMs, by Alma Trtovac.
We’ll examine whether—and to what extent—large language models can contribute to shaping (proto)personas for digital product design. Along the way, we’ll also tackle the less glamorous but equally crucial questions: how both LLMs and designers bring their biases to the table, and how we might peek under the hood to see where exactly the model is pulling its wisdom (or nonsense) from.

20:00 - 21:00 - Mix & Mingle! Grab a beer and let's talk some more.

SPEAKERS:

Aida Malkić, UX/UI Design Team Lead
Aida is a Senior UX/UI Designer at Notch. She began her career in graphic design after studying mathematics and computer science, and then fully transitioned into UX/UI design. For the past eight years, she has been shaping digital products across various industries, running discovery workshops, and guiding design processes. Outside work, she loves board games, an unhealthy amount of coffee, and cats.

Martina Margitić, Director of SDO
Martina brings 17 years in IT, starting as a Business Analyst—a role she remains passionate about. She has led dozens of projects and IT systems as a Project and Program Manager. Now heading Service Delivery at Notch, Martina combines strategy with hands-on leadership, often facilitating discovery workshops and tackling key projects.

Alma Trtovac, Product Designer
Alma is a Product Designer with four years of experience - specialising in product reworks, feature development, and usability testing. She also teaches as a lecturer at the UX Bootcamp. When she's not working, she enjoys pretending she's a barista and craft beer connoisseur, playing (video/board) games, and reading to her cat.

Find out more about:

DevCrawl
From the idea to a complete solution, from tech rookie to AI master, and from first meeting to deployment, we encounter many starts and finishes during the software development process and our careers. We like to "cheer" each time we cross one. And, to be fair, is there a better way to discuss any topic than over a beer?

Notch
Notch is an AI-first enterprise software development and consulting company dedicated to creating robust, innovative, and secure digital solutions tailored for global enterprises. Recognized as a leading software developer and AI-strategy firm in several international rankings and proud to be a Deloitte Impact Star laureate, Notch combines decades of collective experience, ensuring long-term success for its clients.

The event will be recorded:
By attending our DewCrawl event, you agree to be photographed and recorded on audio-video for promotional purposes. The promotional videos and photographs may be published and reproduced in various media, such as social networks, the Internet, and the press.