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We Are Team Elite; a group  who own a home based business, and those who dream of, or plan on starting one.  We are made up of a diverse group;  including a golfer, salespeople,  a nurse, a carpenter, stay at home Mom’s,  retail clerks, and hard working American’s wanting a better life for themselves, their families and their children.  We all have one goal in mind; a successful
business.

We met at a class on effective ways to manage and grow our business. After class we discussed what we had learned.  This included reasons most home based businesses fail in the first 16 months and solutions to avoid the pitfalls.  At the professors advice we formed the consortium.   He described it as a Synectics Solutions Group   "a theory or system of problem -stating and problem-solutions based on creative thinking that involves free use of metaphor and analogy in informal interchange within a carefully selected small group of individuals of diverse personality and areas of specialization."..  In simplicity;  Brainstorming. 

More than 96% of Home based businesses fail in the first 12 to 16 months.  there are significant reasons for this.   You are mostly on your own, You are faced with day to day business management, marketing, advertising, sales and service.   It has often been said that a man doing to things is weak at both. 

We discussed these problems and studied why some start-up business owners are successful and most are not.   It was obvious that the most successful business owners are those who bought franchises.  They are expensive and limited to less than 10% of all people looking for a start-up business.  A study of franchising produced the single reason they seldom if ever fail.  (Usually if a franchise is going by the way side it is failure by the owner to follow corporate rules)  The single most significant reason they don't fail is what we used to create a similar marketing strategy.  They purchased a "turn key" business.  They went to training classes, got their keys, opened the door and customers were at their door through co-op advertising.  They had fixed menus, even down to keeping the stores clean they worked like one unit.  Stores were not in competition with each other.  they all benefited from co-op advertising.   In fact, the first rule of starting a business is that if you do not have a minimum of a $5,000 advertising budget, with dollars to spend monthly you are doomed to fail.  another significant reason small businesses fail is that you and 100's or 1000's are selling the same product but on your own.  You don't want your competitors to know your secrets as you are all fighting for the same customers.  This  is not all bad for there are plenty of people to go around; but what is bad is that everyone is telling a different story to make sales and while you have integrity many don't and the company gets a bad name.  An example was a leading nutritional company that was earning more than a billion dollars a year with 1000's of distributors making 6 figure incomes....the theory of each person creating his own style for selling and failure to follow rules brought them to their knees.  One agent told his sister who had a six year old daughter to stop taking all the drugs the doctor was giving her and to take a particular nutritional product he was selling.  She did; the child died 2 weeks later.  The federal government stepped in and shut them down.

Network Marketing works.  It produces more 6 figure income earners than all other businesses combined.  What does not work is the inconsistencies.  I sell you using my story.  You embellish it to sell someone, and the story gets bigger.  The theory of telling someone in the room a secret then having them repeat it to the person next to them..  By the time it gets back its a whole new story.  The major reason is salespeople who sell their friends and keep selling to earn upfront income leaving most of them in then dust.  The average person recruits 1.8 customers before they quit.

We adopted a franchise theory of consistency and a group of professionals as the umbrella company just as McDonalds is the parent of all the stores and have created a model to resolve all these problems.  Each new person to our group is an integral part of seeing no one is left in the dust.  Imagine buying a turn key business for$80n and having 100's of people working with and for you immediately. 

This is the business model we have created for network marketing. 



 

Jim

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