We Love LoAF (and INP) -- Karlijn Löwik and Erwin Hofman

Interaction to Next Paint (INP), Google's new Core Web Vitals, can be a challenge. Worldwide, the percentage of CWV rates who passed dropped by about 10%. So, how do you improve it? Why should you even care? And better yet, can you finally pinpoint what exact third party is causing havoc? Yes. You can. Allow us to guide you through the awesome ways you can improve the responsiveness of your shop. There will be memes, there will be a quiz, and not only will you meet LoAF, you'll even love LoAF! Because, we all want a quick website, right?

Karlijn Löwik
Karlijn is the CEO and co-founder of RUMvision, which offers real-time user monitoring to visualize and compare Core Web Vitals and other user experiences. Her mission is to make everyone understand the importance of site speed and UX, and to explain it in plain English rather than becoming overly technical. With her husband and 3 year-old daughter, she lives in Groningen, the Netherlands. Additionally, she advocates for accessibility and more women in tech.

Erwin Hofman (@blue2blond)
Started developing in 2001, Erwin gained performance knowledge and best practices via trial & error within his own agency and reading many (Google) docs. At the end of the last decade, Erwin started sharing his learnings. Both during public events and privately with merchants & development + SEO agencies via audits & training sessions to help them saving trial & error hours and allowing them to improve decision making with performance in mind. He shares best practices and (case) insights on regular basis via LinkedIn and co-founded a real monitoring solution (RUMvision), at which he is also the CTO. He became a Google Developer Expert (GDE) in web technologies in 2023.