The Hidden Cost of Media Bloat

Media content has become the dominant contributor to page weight and network utilization across modern websites. Content, marketing, product, and other teams are pushing to use richer media, especially now that gen AI is reasonably solving the content-generation bottleneck for both images and videos. As a result, dev teams often ship ineffective solutions, creating another bottleneck: a degrading user experience and worse overall page performance.

In this keynote, Vlad Malanin will deliver an honest assessment of how media assets, especially videos, create performance bottlenecks at scale, and why outdated techniques struggle to adapt to real-world variability. The talk highlights the main mistakes and the effective best practices that influence optimal media delivery.

The session concludes with a forward-looking view of media optimization as a dynamic discipline, where delivery decisions must balance between quality, performance and operational efficiency. Attendees will gain a practical framework for evaluating and modernizing their media delivery strategies to support increasingly media-rich web experiences while minimizing performance compromises.

Vlad Malanin, Co-Founder & CTO of SpeedSize. Serial startup founder, inventor, scientist and software architect with experience in high-load web development, AI, neuroscience, cloud computing, big data, media compression and CDN. M.D. hons, PhD in CS.

We will have food and drinks and as always, we are going to have geekaways with geeky prizes provided by our sponsors.

Agenda:
6:00PM - Arrive at the venue, meet other members
6:15PM - Event starts
6:30PM - The Hidden Cost of Media Bloat (Vlad Malanin)
7:15PM - Q&A
7:45PM - "Books and Stuff" geekaways
8:00PM - Open Discussion, Networking

Make sure to fill out your legal name and bring your ID to show at security desk.

Please make sure to allow for additional time to go through security downstairs and be prepared to put all your electronics through security screening.

Interested in speaking at a NY Web Performance event in the future? Fill out our speaker application, or reach out to your organizers with any questions!