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Why your startup needs marketing more than clever products, low-cost services and special offers? [60 MIN]

  1. What is Marketing - why it matters more in the 21st century?
  2. Why getting the 4P's is more important at the start?
  3. Examples of Segmentation, Targeting and Positioning
  4. What is Positioning?
  5. What is Product Innovation & Lifecycle Management (PLM)?

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