Building Generative AI Solutions with SQL Server 2025

SQL Server 2025 introduces native support for vector storage and AI-driven query capabilities, fundamentally changing how generative AI solutions can be built within the database engine. Rather than exporting data to external platforms or introducing complex data movement pipelines, organizations can now design and operationalize AI workloads directly where their data already resides.

In this session, you will learn how to leverage SQL Server 2025’s built-in vector architecture to store embeddings, perform similarity searches, and power retrieval-augmented generation (RAG) scenarios using your enterprise data. We will walk through the new T-SQL AI syntax that allows you to integrate large language models into standard query workflows, enabling tasks such as semantic search, summarization, and contextual question answering without leaving the SQL environment.

You will see how to configure and connect to the AI model of your choice, including how to define model endpoints, control where models are hosted, and manage inference execution within SQL Server. The session focuses on practical implementation, showing how to design production-ready patterns that combine relational data with vector-based intelligence while maintaining governance, security, and performance.

By the end of this session, you will understand how to build, deploy, and scale generative AI solutions natively in SQL Server 2025, eliminating unnecessary architecture complexity and bringing AI directly to your data platform.

Speakers
Ginger Grant
Principal and Founder of Desert Isle Group
Phoenix, Arizona, United States

Ginger Grant is a distinguished Microsoft Data Platform MVP and Microsoft Certified Trainer (MCT), renowned for her deep expertise in advanced analytics, machine learning, AI, data warehousing, and the evolving landscape of Microsoft Fabric. As a sought-after consultant, Ginger empowers organizations to harness the full potential of their data ecosystems.

Warwick Rudd
SQL Masters Consulting, Principal Consultant, MVP, MCM

Warwick Rudd is a Data Platform MVP, Microsoft Certified Master – SQL Server, Founder and Principal Consultant at SQL Masters Consulting. With 25+ years of experience beginning with the release of SQL Server 6.5, he has worked in both Australia and England from small start-ups to Multi-National Corporations. He is a frequent speaker at local SQL Server User Groups / Meetups & SQL Saturday, Data Saturday, Day of Data events in Australia and New Zealand as well as many international in-person and remote presentations. When not playing with the SQL stack, Warwick likes to get away to the cold and spend time snowboarding.