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For content strategists, writers, editors, content designers, content marketers, UX designers, user researchers - anyone who works with digital content is welcome. We share, discuss, debate all things digital content and provide some (strategic) shoulders to cry on.
Upcoming events
1
AI for Better UX: From Insight to Impact
·OnlineOnlineThe UX process is evolving rapidly, with increasing pressure to deliver deeper user insights, faster — while still turning those insights into meaningful recommendations for improvements.
Using Health NZ Careers attribution as a case study, this presentation explores practical examples of how AI can be integrated into research and discovery workflows to accelerate analysis, uncover patterns and help teams identify opportunities to improve content and UX. It looks at how AI can support — rather than replace — traditional UX methods.
The presentation demonstrates how AI-generated insights can be transformed into clearer, more engaging ways of communicating findings with stakeholders, making complex research easier to understand and helping teams build a stronger case for change with stakeholders. Using AI as a practical tool within the UX workflow to free up time for the thinking, creativity and decision-making that make research valuable.
About the presenter
Pete Jordan is UX Lead at Health NZ, with more than 20 years’ experience shaping digital products and services across government, healthcare, commercial and agency environments in both NZ and the UK.With a keen interest in emerging technologies that can improve people’s lives, Pete is currently working on an Online GP booking system and AI symptom checker.
Most recently, Pete has led UX for the creation of healthnz.govt.nz, bringing more than 300 websites together into a single consumer digital platform for health. The work has been recognised as a finalist in the NZ Best Awards 2026.
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Past events
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