Goodbye GA Universal Analytics — hello GA4!

The switch from Google’s Universal Analytics (UA) to Google Analytics 4 (GA4) on July 1st is fast approaching. In this talk, Lana Gibson will take you through some valuable measures for those short on time and budget.

You’ll learn:

• how to use GA4 data to prove the value of your work and make it more efficient
• which areas to target that’ll have the most impact
• some of the features Lana likes about GA4 — it’s taken a while, but she’s developing a soft spot for the tool despite the frustrations.

Join us for this informative session on how to make GA4 data work for you and your organisation in challenging times.

About Lana
Lana uses all kinds of digital data to understand the user experience and improve performance — not bad for someone who dislikes numbers. She started her data journey at GOV.UK in 2011 and hasn’t looked back. She’s still driven by the same thing — turning data into usable insights in order to make digital products useful and used.
Lana runs [lanalytics.co.nz](https://aus01.safelinks.protection.outlook.com/?url=http%3A%2F%2Flanalytics.co.nz%2F&data=05%7C02%7CRebecca.Brown%40dia.govt.nz%7C2c41259dcab5419da87908dc851dacda%7Cf659ca5cfc474e96b24d14c95df13acb%7C0%7C0%7C638531609716213084%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=WCrgCsI%2Fb%2FLTLyXb87zpPpc%2Fx0XtkDxckzQ6J3L2kxw%3D&reserved=0), she and her team can help you make the most of your data.