Good content in, good answers out

What AI means for content design

AI doesn’t replace content design. It makes it more important. From the Govt.nz AI assistant pilot, one message came through clearly: AI is only as good as the content it draws from. The same content design practices that support usability, accessibility, and findability also shape how AI tools interpret and present information.

This session is for content practitioners who want to understand how everyday content decisions affect AI‑generated answers. We’ll share what the Govt.nz AI assistant pilot taught us about designing content that works for both users and AI.

About our speakers

Sylvia Reyners is the Product Manager for Govt.nz within the Government Digital Delivery Agency. With extensive experience in the public sector, Sylvia has dedicated her career to enhancing service delivery communications. She is passionate about understanding user needs and creating seamless experiences that help people access what they need quickly and easily.

Over the past year, Sylvia has been leading exploration into how AI can enhance the experience of navigating government services and information. The work has focused on practical, ethical and user-centred applications.

Tessa Moxey is a user experience researcher, working within the Government Digital Delivery Agency. She has a background in education, illustration, applied linguistics, user experience research and design. After 10 years in teaching, she moved into the public service to pursue a career in advocating for user needs through her work as a user researcher.

For the past year, Tessa has been working extensively with generative AI. She has developed methodologies for testing this new technology from a user-centred perspective. Tessa is passionate about how new technologies can be used to help create better outcomes for all New Zealanders.