Symptoms first, cures later

Diagnosing what AI Is doing with your content

Your content is being consumed and your customers' queries answered on your behalf by AI tools you don't control. What can you do about it and where should you start?

In this talk, Mj, Amy and Ruth will share a fictionalised case study, based on real client work, demonstrating the iterative, experimental approach they used to understand where limited effort might deliver the biggest return in a large and complex content ecosystem. They'll walk through practical, replicable methods for diagnosing how your content performs in AI tools today, understanding what's driving the problems underneath, and mapping where the risk and value are highest.

Presenters
Marijke (Mj) Preston, Amy Stoks, Good People
Ruth Hendry, Ruth & Co

Bios
Good People is a small digital agency, specialising in digital strategy, UX and human-centred design. Their recent work includes designing an AI-driven content strategy programme, producing evidence that now informs strategic decisions at board level - led by Marijke and Amy, in collaboration with Ruth & Co and three other experts.

Marijke Preston (Mj) is a strategist and programme manager with 20 years' experience in the design industry. She specialises in helping organisations implement digital strategies through people-led processes and building capability in digital teams across government and corporate sectors.

Amy Stoks is a digital strategist with 20 years' experience in content and user experience design across New Zealand and the UK. She specialises in user research and insight-driven content strategy for complex, information-heavy websites, and has presented at UXNZ and contributed to books and podcasts on content design and UX.

Ruth Hendry runs Ruth & Co, a content consultancy based in Te Whanganui-a-Tara Wellington. Ruth has been making digital products for over 18 years, working with organisations like Victoria University, Te Papa, Auckland Transport, Air New Zealand, TSB, and the Department of Conservation.