What excites you most in the new era ?

Speaker - Amy Swotinsky is the Vicepresident, Marketing - Dynamic & Agile Business Leadership. In this Podcast we listen to Amy's thoughts about -

• What are the challenges she sees in the IT industry and how is the work she is leading helping to address these?
• What excites Amy the most in this new era?
• Having been the VP of marketing the last 5 years, what is the message she would like to share with people aspiring or exploring similar roles?.

Amy Swotinsky is a dynamic, passionate leader who brings energy, a growth mindset, and a laser focus to everything she does. Having worked in tech, both at startups as well as at billion-dollar global enterprises, Amy shapes marketing strategies to grow businesses in ever-changing markets.
Currently, Amy oversees the marketing organization for US industries at IBM and is responsible for driving growth in Top Accounts. She has expertise in empowering diverse teams and co-creating with Sales through a culture of experimentation with the speed of a startup.

Previously, she led marketing for IBM Services spearheading the launch of the industry’s first AI-based services platform, which helped tech leaders harness their data to drive improved outcomes.

Known as a creative leader and storyteller and having a keen interest in social responsibility, Amy was selected for the IBM Corporate Service Corps, where she worked closely with the Ghana Ministry of Health to help them achieve their vision for an accessible, affordable, and quality health care system. Amy is also a founding member of WPI’s Women’s Impact Network, a philanthropic group providing pathways to advance women in STEM, and the Vice Chair for The Possibility Project, a non-profit organization that empowers teenagers to transform their lives and communities through digital and live-performance storytelling.

Before joining IBM, Amy was the Director of Marketing at Optiant, a startup where she spearheaded the company's marketing strategy and executed launches for its leading supply chain solutions. As Senior Product Manager at Akamai Technologies, she managed the P&L for several product lines and was instrumental in increasing sales and customer acquisitions for new industry solutions. Amy has also held a variety of Engineering Management positions, including driving the full product development lifecycle and launch while serving as both engineering project manager and marketing manager.

Amy holds an MS in Systems Engineering from the University of Massachusetts-Lowell and a BS in Electrical Engineering from Worcester Polytechnic Institute. Amy received the 2021 Robert H. Goddard Alumni Award for Outstanding Professional Achievement.

A native of Massachusetts and lifelong Red Sox fan, you can find Amy at an early morning boot camp when she’s not traveling the globe for business or adventure.

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