SEO analytics and reporting

One of the most daunting aspects of any role is reporting. No matter how hard we work, every month stakeholders want to see numbers that look positive and optimistic. On the flip side, creating monthly reports allows us to look back on our work to see the impact we have driven, and provide motivation to keep moving forward.

This presentation is to help marketing/SEO executives to build monthly reports that show progress even when we have not always made a positive impact (let’s face it, some SEO tactics take a while to ramp up). I will discuss key metrics that help us make decisions and set us up for success. From organic traffic and keyword rankings to click-through rates and conversion metrics, I will break down the essential metrics that matter most in assessing the performance of your SEO efforts.

No SEO analytics presentation would be complete without exploring a diverse array of tools and platforms available for tracking and analysing website performance. From industry staples like Google Analytics and Google Search Console to advanced third-party tools such as SEMrush and Screaming Frog, discover the functionalities and insights offered by each platform and how to leverage them effectively to enhance your SEO strategy.

If you have any questions or concerns you would like me to cover in this event please DM me.