Netflix’s Customer Obsession By Gibson Biddle

IMPORTANT: If you bought a ticket for the canceled talk in April, it will be honored at this event. You don't need to sign up again.

In this highly interactive talk, Gibson Biddle shares how Netflix moved beyond customer focus to delight its customers in hard-to-copy, margin-enhancing ways. You’ll learn how Netflix employs consumer science to put the customer at the center of everything they do through four sources of consumer insight: qualitative, survey, existing data, and AB tests. Using five “What would you do?” mini cases, Gib demonstrates how Netflix developed its personalization technology to connect members with movies they’ll love. The results will surprise you.

About Gibson Biddle
Gib joined Netflix in 2005 as VP of Product. In 2010, he joined Chegg, the textbook rental and homework help company that went public in 2014. In the last ten years, he’s been an interim Product Executive for NerdWallet, LIfe360, and Metromile, helping each company to go public. He was also a guest lecturer at Stanford, teaching entrepreneurship to graduate-level engineers. Previous to Netflix, Gib was SVP of both The Learning Company and Mattel Interactive, as well as a product manager at Electronic Arts. Today, Gib lives in Bend.

Schedule
5:30 to 6pm: Networking over free food, beer & other drinks
6 to 7pm: Gibson's talk followed by Q&A
7 to 7:30pm: Networking over free food, beer & other drinks

Your ticket
Besides expanding your personal and professional horizons, we aim to help the local community. Every event benefits the greater good. A portion of the ticket sales go to a nonprofit of the community's choice, so share one when registering for this event.

Our sponsors
Codingscape is a modern consultancy that solves global technology problems while putting people first. They build custom software and solutions for industry leaders like Zappos, Twilio, and Veho. Instead of offshoring their software development or hiring internally, companies partner with Codingscape to deploy senior software teams in 4-6 weeks.

The Bend Entrepreneur Lab is a newly created early-stage incubator catering to the needs of exponential technology start-ups, the "Bend way".

Want to sponsor us?
If you like what we're doing and have the financial means to be a sponsor, please contact John McMahon at jpmcmahon@gmail.com. Previous sponsors have paid for a taco bar at a talk, drinks at a happy hour, gifts for a holiday gift drive, and our operating costs. Thanks in advance for playing your part in this community.

IMPORTANT: If you bought a ticket for the canceled talk in April, it will be honored at this event. You don't need to sign up again.