How to Engineer a Billion-Dollar Market

Most startups and new products lauched by mature companies fail not because of weak technology, but because they never engineer their market.

Bruce Cleveland has taken eight companies to $1B+ in revenue. As an investor and operator at Oracle, Siebel, Apple, and C3 AI, and as an early backer of Doximity, Marketo (acquired by Adobe for $4.8B), and Vlocity (acquired by Salesforce), his strategies have generated billions in realized returns.

In this talk, Bruce will unpack the discipline of Market Engineering: how to define your category, perfect your positioning, master storytelling, and build thought leadership that separates market leaders from everyone else.

You'll learn the Traction Gap Framework—a proven roadmap Bruce developed over decades of investing and operating—and leave with practical strategies to bridge the gap between breakthrough product and dominant market position.

Bruce is author of Traversing the Traction Gap and the forthcoming Market Engineering: Because Markets Don't Build Themselves (June 2026). He's a guest lecturer at Stanford, Columbia, and University of Chicago, and races in the Ferrari Challenge series—where he applies the same analytics, discipline, and sequencing that build winning companies.

Format: 45-60 minute talk + Q&A + networking before and after
Presentation slides will be shared with all attendees

Tickets: $22 (early bird) | $28 (regular)
Early bird pricing ends Tuesday, February 17

Presented by [insert your company name] — We're looking for sponsors, so please reach out to John McMahon at jpmcmahon@gmail.com.

Early bird pricing ends Feb 17. Don't miss this rare opportunity to learn from a builder who's engineered billions in market value.