Celebrating Learning from Startup Failures

What Went Wrong encourages early and repeated failure as an invaluable process of managing risk and validating knowledge.

Listen as seasoned entrepreneurs of social enterprise and startup businesses share stories of the experiments, mistakes and gambles that didn't work out — and how it gave them the answers they needed to achieve success.

Talks start at 6:30pm.

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Introduction: Daryl Antony, Common Code (http://commoncode.com.au)

Daryl is the director of the product development team at Common Code. He will start the night with an introduction on methodologies that reduce risk and emphasise cycles of building and learning. @commoncode (https://twitter.com/commoncode)

Speaker: Roslyn Campbell, Tsuno (http://tsuno.com.au)

Roslyn is a Melbourne-based designer, social activist and founder of Tsuno. Initially raising over $40k on Possible, Tsuno's sustainable sanitary products are now available online and in supermarkets, with 50% of profits going to projects supporting women in the developing world.

Speaker: Anthony Aisenberg, CrowdSpot (http://crowdspot.com.au)

Anthony first launched Crowdspot as an online mapping tool for crowd-sourced commentary on cycling issues for Bicycle Victoria. After feedback and research, he recognised the platform's potential in giving citizens a voice in many issues of public interest, and went on to develop the product for customisable use. It has since been used within infrastructure campaigns for City of Melbourne, City of Greater Bendigo, TAC, Parks Victoria and City of Perth. @AAisenberg (https://twitter.com/aaisenberg)

Speaker: Michelle Matthews, Luckie (http://www.luckieinc.com)

Michelle is a serial publishing entrepreneur who created the Secret Shopping books and the popular Deck of Secrets card pack series, as well as multi-platform mobile apps. She is now on the cusp of launching her latest venture Luckie — a niche, global travel guide company. @SecretsHQ (https://twitter.com/SecretsHQ)

Food and drink will be supplied by our hosts and sponsors, In Common (http://www.incommon.io).