Your User is Your Greatest Design Asset

More and more frequently, small companies are putting out digital products. When designing so rapidly and for such varied demographics, making the user—and their needs—your top priority is critical. By putting ourselves in their shoes we're able to derive patterns, priorities and solutions from their behavior, and ultimately create products that are as useful as they are engaging: products that people love.

Join Huge’s Sophie Kleber (http://www.linkedin.com/pub/sophie-kleber/20/45/7a0) as she introduces non-UXers to user centric UI design, and shares tricks and methodologies to tap into your user base without blowing the budget.