Campaign Data Dashboards in Power BI


Details
Our next guest will be Boris Morgounovski, Head Of Digital Analytics Global Marketing at Credit Suisse. He'll share the journey Credit Suisse undertook from Excel to fully automated Power BI reporting.
Agenda we'll be covering:
- Problem statement and first steps
- The way from Excel to Power BI automated Dashboard 15’
- Lessons Learned
About the project:
The main goal of the project was to create an interactive digital campaign dashboard, offering a 360° view of all marketing led campaigns to all levels of our company. We have moved from Excel files towards automated Power BI dashboards which combine data from multiple different online advertising sources.
Using Windsor.ai in combination with Power BI , we broke down data silos and combined 15 different external sources in to one single view of performance.

Campaign Data Dashboards in Power BI