Power BI: Structuring SEO Data Tips & Tricks

Structured data is a strategic edge in modern SEO as it helps search engines and software applications, in general, to reliably parse, identify, and extract information with a high degree of reliability. As the use of structured data continues to grow on the web (as also documented by this year's edition of the Web Almanac), we quickly realize that the benefit of structuring information goes beyond search engines support and can provide value also in the analysis of web metrics.

Topics covered:
During this session, Andrea Volpini, co-founder and CEO of WordLift, will show how to extract structured data from web pages and blend it, in Microsoft Power BI, with traffic from Google Analytics. Andrea will also share how semantic annotations can further help us gain insights into web analytics.

About Andrea:
Andrea, CEO of WordLift, is a visionary entrepreneur, now focusing on semantic web and artificial intelligence. Co-founder of Insideout10 and Redlink Andrea has 25 years of world-class experience in online strategies and web publishing. Nowadays, he provides tools and consulting services to global brands that need to grow online.