Past Meetup

WisOwners Morning Session - Your Answer to the Million Dollar Customer Question

This Meetup is past

22 people went

Price: $15.00 /per person
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Learn the Answer to the Million Dollar Customer Question
By Dave Wallace

“Why do we do business together?”

“What is the profile of your ideal customer?”

“What value do your customers get from your product, solution, or service?”

Doing business in 2018 is more complex than ever. Small businesses that understand who their ideal customer is and focus their energy on only those customers increase their average sale size, decrease the length of their sales cycle, and close more of their opportunities. In other words, they increase revenue.

In our session, we’ll explore what it means to define your ideal customer and how to understand why your customers are your customers. Participants will leave the session with tangible, immediately actionable, ideas about how to capture this information. They will also learn that the time to take action is now – as Marshall Goldsmith said: “What got you here won’t get you there.”

If you are interested in finding, closing, serving, retaining, and expanding your ideal customer so you can improve your revenue, streamline your sales process, and amplify your top line, join us.


Dave Wallace has over 40 – yep 40 – years’ experience in all aspects of business development, from being an individual contributor to leading a team. He’s also a student of sales. He’s achieved certifications in: Strategic Selling, Covey Selling, Solution Selling, Challenger Sales, Sales Baseline, and Selling to Zebras. He has taken the best of all of these methods and melted them into a simple, yet effective approach to sales.

He has sold to Johnson & Johnson, American Express, Corning, Safeway Foods, Northwestern Mutual, American Family Insurance, CUNA Mutual, Rockwell, Johnson Controls and Kohl’s, to name just a few.

He founded Bay Ridge Consulting Group in 2016 and works with a variety of clients around the country helping them get the most out of their sales efforts.

When “off the clock”, Dave is an avid bike rider. He manages the cycling group of over 300 members; Ride MKE. He rides about 8,000 miles per year, and has completed many 100 and 200 mile (in one day) rides.

Dave is a husband, father, grandfather, very proud graduate of the University of Notre Dame, and an Amazon #1 bestselling author.


Dave Wallace
Bay Ridge Consulting Group, LLC
Whitefish Bay, WI 53217
davewallace (at) bayridgeconsultinggroup (dot) com

*Come Join Us! Click on the "I'm going" button to start your registration now.

Click on the "I'm going box" to start your registration now.

You will be able to reserve your seat to network with other authentic relationship builders. Bring plenty of business cards and brochures to share!

***ITINERARY Friday, February 23, 2018***

9:30 - INTERACTIVE WORKSHOP (we will start promptly)



Your attendance at Wisconsin Business Owners means you may be shown on tape...and you're okay with that!

Please contact Keith or Maggie with suggestions or questions.

Join us - RSVP for this Lunch & Learn now!


Earl Smith ( ), Consultant / Legal Shield

Stacy Kaat of Stacy Kaat Photography ( )
She makes YOU look like a million!

Mark Mullarky of Mullarky Business Systems! From 1-50 PCs, Mark is your man for Computers and Computer Networks. Learn more at

Maggie Mongan of Brilliant Breakthroughs, Inc. Rocks!
Check out over 900 blog posts to simplify your business success

Ron Chandler of Summit Investment Management, Ltd.

Tamara Burkett of Tamara Burkett
Learn how to build lasting business relationships

--- Thank you to our Organizers! ---

Our newest Sponsor, a WisOwners regular, is Jamie at ~ offering busy professionals a convenient greeting card service to make sure they are prepared for every special occasion. Tell us what you need and we curate beautiful handmade cards to match.

Jennifer at in Lannon - Frame Your Awesomeness!

Gail Yaeger, Chief Flight Attendant at

Gerard I. “Jerry” Schritz, Phone and Public Address Design, Sales, Installation & Repair at (

Nathan Klein is a great source for Lawn Care & Landscaping services
Find him at

And get your barbeque on with Ben Houle of !

----Thank you to our sponsors!----

You can always get in touch with Maggie & me through the

"Contact Organizer" link on Meetup:


Keith Klein
Organizer, Wisconsin Business Owners
Owner, OnYourMark, LLC
Google Phone:[masked]

Author of WebForging, A Practical Guide to the Art of Forging Your Web Presence This 242 page guide is written in non-geek speak especially for small business owners. Copies are available for $20 if Keith signs yours at the event!

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