The world is changing. People and the planet have new expectations and demands. Does your brand care about them?

At [With Company'](https://with-company.com/)s core lies the conviction that we need new ways of doing business. We operate away from linear problem-solving, and with a holistic approach. One where effectiveness depends on the engagement and coordination efforts with communities and stakeholders as allies in solving problems. We can't solve everything at once, but we can manage complexity over time.

During the pandemic, **Isabel Verstraete** researched why certain companies dealt better with crises and discovered a pattern behind their success. She wrote a book about it called: *Does your brand care?— Building a better world with the C A R E Principles*. The author provides a strategic framework that helps organizations transform with CARE, an acronym for Collaboration, Agility, Reliability, and Empathy. It guides companies to create a positive impact on people and the planet and prepares organizations for the new demands of future customers and employees. The CARE Canvas is a handy tool for sustainability and social impact strategies.

Join us on April 26th at 7:00 pm at our headquarters for an inspiring presentation and an informal conversation around drinks and snacks.

**About the author:**
Isabel Verstraete is a seasoned brand strategy expert, author, keynote speaker, and business podcast host.
Isabel is a seasoned Belgian consultant working for clients throughout Europe like Zalando, Sephora, Zeeman, Priva, KitchenAid, FujiFilm, and many more. She is also a guest lecturer at reputed institutes like Vlerick, Nyenrode Business University, VU Amsterdam, and TU Delft.

[www.thecareprinciples.com](http://www.thecareprinciples.com)

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