From purpose-driven to conscious-minded

Conscious organizations are those that embrace a state of consciousness, instead of just purpose-driven statements. This way every action is rooted in deep awareness, intention, and responsibility toward people, society, and the planet.

We believe that the fusion of Branding and Organizational Culture aligns organizations to connect their internal values with their external identity, creating authenticity and fostering a culture of real, measurable impact. This intersection allows companies to operate with a heightened sense of consciousness, making choices that go beyond the DNA, also permeating their collective awareness.

On the 23rd of September, we’ll have an event introducing our new business unit, with a thought-provoking talk by a neuroscientist - Mariana Babo Rebelo - on the role of consciousness, followed by a dynamic panel discussion with leaders - João Basto (Centazzi), Inês Sequeira (Rede Capital Social), Joana Queiroz Ribeiro (Fidelidade) - who have experienced our transformative approach firsthand. We might also reveal a special two-day program for November, designed to challenge organizations to explore more about Shaping Conscious Organizations for Long-Lasting Impact.

We encourage you to bring someone from your team. If you're from Branding, invite a colleague from Organizational Culture, if you are from Organizational Culture…well, you know what to do.

Timeline Description
18:30 - 19:00 - Welcome Drink
19:00 - 19:30 - Introduction to our new Unit
19:30 - 20:00 - Diving into the topic of Consciousness
20:00 - 20:45 - Discussing How We Shape Conscious Organizations
20:45 - 21:00 - Farewell Words
21:00 - Networking and Tasty Moment

This event will be held in Portuguese.