How to create app designs users can’t stop sharing

Find out what makes certain app features go viral while others fall flat. Learn how Strava and Spotify Wrapped use personal data storytelling, strategic visual cues, and interactive elements to trigger real emotions and drive viral sharing. This session cuts through generic advice to deliver actionable insights for creating app experiences that spark organic growth.

Schedule:
⏰ 19:00 - 19:15 Intro to Women Coding Community
⏰ 19:15 - 19:45: Talk by Arina Lopatina
⏰ 19:45 - 20:00: Q&A

Speaker: Arina Lopatina | LinkedIn
Arina is a Lead Product Designer with over 6 years of experience scaling products in fintech, edtech, and health. She led UX/UI design at Shreddy, growing the user base to over 900K. Previously, she also ran a design agency doing $16K MRR.

Host: Silke Nodwell | LinkedIn
Silke holds an MSci Mathematics, First Class Honours, from Imperial College London and she has two years of experience in data science. In addition to her role at PEI, Silke is a Lead at Women Coding Community, where she runs the bookclub, contributes to the technical blog, and organises talks by inspirational women. In her free time, she enjoys running and is currently training for her first marathon in May 2025.

👩🏽‍💻 About Women Coding Community
Empowering women in their tech careers through education, mentorship, community building, and career services is our mission. We provide workshops and events, connect members with industry mentors, foster a supportive community through meetups and conferences, and raise awareness for more inclusive industry practices.
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👩🏽‍💻 Code of Conduct
At Women Coding Community we are committed to a vibrant, supportive community. When attending our events, all members should follow our Code of Conduct. The full version you can find following the link:
https://womencodingcommunity.com/code-of-conduct