Name: Women in Analytics 9th edition - March 9th @ Adyen HQ
Start: 2023-03-09T15:00:00+01:00
End: 2023-03-09T19:30:00+01:00
Location: Adyen Rokin Office

**WE’RE BACK !**

**• What & Why**
Women in Analytics is back for its 9th edition! Mark your calendar on the 9th of March. This edition will be held @ Adyen headquarter in Amsterdam (Rokin 49, Amsterdam).

There's an interesting program awaiting for you with 3 female expert speakers who will give talks around the theme:

'What to expect? A journey in rolling out an analytics platform'.

The goal of this event is to share and increase knowledge about Analytics, network with peers and to provide a platform for female experts in the Digital Analytics field. Everyone is welcome to this event. Not just women.

There will be free drinks and snacks afterwards.

Although this event is completely FREE, you are required to RSVP through this meetup group to secure your ticket (80 spots available). RSVP = your ticket.

**• Program**
15:00-15:30 Registration & Networking
15:30-15:40 Introduction
15:40-16:10 Presentation 1: Alouette Edens, Digital Business Analyst @ Schiphol
16:15-16:45 Presentation 2: Naomi Smulders, Data Scientist @ Beter Bed
16:45-17:00 Break
17:00-17:30 Presentation 3: Melody Barlage, Data Analytics Lead @ Adyen
17:30-17:35 Closing remarks
17:35-19:30 Networking & Drinks

**• Where**
Adyen HQ
Rokin 49
1012 KK Amsterdam

**• Information about the speakers**
**Alouette Edens, Digital Business Analyst @ Schiphol**
Topic: How Royal Schiphol group validates app tracking

Alouette will share the importance of validating your app tracking. She will show the most common reasons for tracking issues that lead to inaccurate insights. And more importantly, the steps that are to be taken at Schiphol to increase data and analysis accuracy.

**Naomi Smulders, Data Scientist @ Beter Bed**
Topic: process mining the customer journey of Beter Bed

Finished implementing your analytics platform? Learn how to untangle the data spaghetti by leveraging GA4's data model and connection to BigQuery. This talk shows how Naomi used process mining to find blind spots in the customer journey of Beter Bed’s online web visitor and optimize for customer experience.

**Melody Barlage, Data Analytics Lead @ Adyen**
Topic: Adyen's BI Platform migration journey

Scaling a BI platform in an organization that is rapidly growing is no sinecure. Melody will share Adyen’s journey of growing their BI platform (Looker) to the state it is in now, and how they are using tech, people and processes to scale for 20x, Adyen style.

**• Important to know**
Everyone is invited to this event. Not only women.

**• Questions?**
If you have questions regarding the event, feel free to send us an email at womeninanalytics.nl@gmail.com. Looking forward to seeing you on Thursday, 9th of March!

**Special thanks to Adyen for sponsoring and hosting the event**

Laure van Ravensberg

Marlous Been

Women In Analytics NL

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Women in Analytics 9th edition - March 9th @ Adyen HQ

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Women in Analytics 9th edition - March 9th @ Adyen HQ

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