Business Analytics in Action Workshop : Driving Decisions with Data

About this Event:
Business Analytics in Action : Driving Decisions with Data
In this practical workshop, participants will explore how to leverage data analytics for solving real-world business challenges. The session begins by establishing frameworks for data-driven decision making, demonstrating how analysis techniques uncover meaningful patterns and trends that lead to more informed strategic choices.
We'll examine specific applications across key business domains, including marketing analytics for customer segmentation and campaign optimization; financial analytics for risk assessment and investment evaluation; and operations analytics for improving efficiency and supply chain management. Through case studies and interactive examples, you'll gain actionable approaches for applying analytical thinking to your organization's most pressing challenges.

Whether you're a business professional seeking to enhance your analytical capabilities or a data specialist aiming to create more business impact, this workshop provides the tools to transform raw data into valuable business insights and recommendations that drive results.

Speakers Bio:
Naveen Gudigantala is a Silicon Valley Distinguished Professor at the University of Portland's Pamplin School of Business. He holds a Ph.D. from Texas Tech University (2009), and his research focuses on the use of Artificial Intelligence/Machine Learning in organizational settings, creation of value from the use of business analytics, business strategies for climate change, and information systems education. His journal articles have appeared in internationally reputed journals in information systems (IS) and in reference disciplines of computer science, marketing, and management. He has also presented his work at many prestigious international conferences in information systems, decision sciences, and marketing. He has taught courses in graduate, undergraduate, and online formats, and some of his courses include: Machine Learning for Business Analytics, Data Science, Operations and Technology Management, Systems Analysis, Decision Modeling, etc. He has won teaching awards from both the University of Portland and Texas Tech University.