“Half of the money spent on marketing is wasted, I just don’t know which half." - said John Wanamaker, a pioneer in marketing. And at his time he was right. The good news is that it's no longer true.
Marketing and sales jobs used to require a lot of guesswork and machine learning can remove most of it, if not all. The ability to deliver the right message to the right audience at the right time is finally possible.
How does it work, what are leads and why machine learning is a game changer in marketing? Everything will be explained by Monika Ambrozowicz, a marketing & growth manager at Synerise, the next generation Marketing Cloud.
About the speaker
Since her graduation, Monika Ambrozowicz (https://www.linkedin.com/in/monikaambrozowicz/) has always been involved in marketing projects in startups, including building online communities from scratch, international public relations, content marketing and managing a distributed remote marketing team (working remotely herself).
Now she's responsible for the international promotion of the next generation marketing cloud, Synerise.
