How to harness the power of both qual & quant data when building products

You're invited to the next Women in Product London event!

You'll hear from our wonderful product experts about how they use both quant and qual data in their product decision making, and how they decide when to use which data source. We are often in a world of ambiguity as Product people, and data is not immune to this either - our panel will talk through some of the ways they deal with this to achieve product success.

Our speakers have a mixture of backgrounds, including those from a more 'traditional' product route versus a 'non-traditional' pathway, giving you alternative ways and insight into how you can grown your career.

You'll have plenty of time to ask questions of our panellists in a safe and friendly environment at this virtual event.

We look forward to seeing you (online) there! We also realise this is straight after the working day, so please feel free to bring your dinner along or a cheeky glass of wine - we are here for it!

----MEET THE SPEAKERS---

>> Kate Rylance - Senior UX Researcher at Monzo

👋 Kate is a senior user researcher at Monzo and previously led the Research and Design teams at The Very Group. With a background in consumer and organisational Psychology she is passionate about crafting experiences based on human behaviour and helping organisations to build digital products that customers love.

She spends her day conducting mixed-method research and working with product managers, designers and engineers to turn user needs and motivations into innovative ideas that will change how we manage money in the future.

Connect here: https://www.linkedin.com/in/katerylance/

>> Ruth Richman - Associate Product Manager at Oikotie

👋 Hey I'm Ruth! Associate Product Manager at a company called Oikotie in Finland I am very new to official PM-ing, with just 2 months in the role so far! My previous 7 years have been spent working on a career in Analytics, but it felt time for a new challenge!

I am originally from the UK but made a big move over to Finland 12 months ago where I've been enjoying the extremes of both the snow & sunshine ever since. In my current role I am responsible for the Recruiter Journeys for Finland's no 1 job board - oikotie.fi - including developing our internal B2B Job Ad publishing platform.. Yep, it is all in Finnish. No, I do not speak Finnish. Yes, it does make life a little harder .... :D

Connect here: https://www.linkedin.com/in/ruth-richman-850084103/

>> Liz Habgood - CPO at FEATUR Labs

👋 I'm Liz, Chief Operating Officer at Featur Labs - and previously Head of Product at a number of corporates from Insurance and Banking to Telcos.

At Sky I set up a data and insights team with the specific mission to help the Agile Delivery Teams make more informed decisions and develop a Test and Learn Culture.

I've also worked in Innovation Labs in both Sky and Deutsche Bank using data to identify and develop new products and services and am particularly passionate about story-telling with data.

Connect here:
https://www.linkedin.com/in/lizhabgood/ ☀️

>> Hannah Hollis - Head of Product at Kokoon technology

My pathway to Product, like many PMs, was somewhat non-linear. After spending 3 years working in UX supporting product teams in large multinationals (HSBC, Eastpak, Specsavers, BNP) before my passion for behavioural science and digital healthcare carried me into the wild, fast paced world of small start-ups.

Kokoon Technology is my second role in start-up. Here, I’m responsible for the strategic direction and delivery of our product: a data-driven sleep solution (‘Smart Sleep Headphones’ rolls off the tongue better).

Whilst a Product specialist by day, by night I’m an instructional associate at General Assembly, teaching courses in both Product Management and Data Analytics.

Connect here: https://www.linkedin.com/in/hannah-hollis-4868a712a/