The Business Case for Inclusive and Accessible Product Design

Join us for an insightful session that reframes accessibility and inclusion from moral imperative to competitive advantage. While we all know that building inclusive products is the right thing to do, this event focuses on the compelling business reasons that make accessibility a strategic must-have, not just a nice-to-have. Discover how companies are driving revenue growth, expanding market reach, and building customer loyalty by designing products that work for everyone from day one.

Our speakers:

• Michelle Chu
  (Senior Inclusive Design Specialist at Australian Broadcasting Corporation (ABC))
  Michelle Chu is a passionate leader in accessibility and inclusive design, bringing over 7 years of experience in embedding accessibility across the digital development lifecycle. As a Senior Inclusive Design Specialist at ABC, she has pioneered initiatives that make accessibility a foundational part of the creative design process, ensuring mobile and TV apps meet high standards for inclusivity.
  Michelle’s work extends from consulting on accessibility guidelines to hands-on training with cross-functional teams, where she empowers designers, developers, and researchers to think inclusively from the start.
• Monica Lila Chand
  (Accessibility Advocate and Senior Product Manager, WiseTech Global)
  Monica Lila Chand is a Senior Product Manager at WiseTech Global with 16 years' experience in B2B SaaS solutions across government, financial services, energy, healthcare, and logistics industries globally. Driven by her mission to contribute to a more ethical, sustainable, and equitable world, she partners with organisations doing meaningful work. Her expertise spans product and operations management, helping drive impactful outcomes with accessibility as a foundational principle.
• Melanie J O'Brien
  Mel directs the Digital Accessibility team at Coles. Through her efforts she has created a culture of accessibility first where Agile squads understand the importance of accessibility. Mel has led the organisation to become a positive example of what accessible design can look like in a modern progressive and complex retailer. Under her leadership Coles has achieved #1 ranking on the Australian Disability Network's Access and Inclusion index, won Accessibility Awards and joined The Valuable 500.

Learn to position inclusive design as a growth strategy that opens new markets, reduces technical debt, and creates products that delight a deeper customer base while driving measurable commercial results.