Name: UX design and design thinking: an introduction and a real life use case
Start: 2023-07-19T18:30:00+02:00
End: 2023-07-19T20:30:00+02:00
Location: Ocado Technology

After all this time, we are back!
And we are here with an exciting event in collaboration with Ocado. We'll do a deep dive on UX design, design thinking and how they can improve product ideation.

**Agenda:**

18.30 - 18.45 Welcome & chat about WWCode
18:45 - 19:45 Core Program
19:45 - 20:00 Wrap up

**Core program:**

*From Insights to Impact: Unlocking the Power of UX Design and Design Thinking - Carolina Pinto (15 min)*
Explore the human-centered approach that drives problem-solving, foster creativity, and fuels innovation. Join us to unlock the potential of UX Design and Design Thinking and elevate your design process.

*A real life use case from Ocado Design team (40 min)*
The Ocado team will walk us through a real use case, including main takeaways, to show how the process helps with product ideation.

**Meet our Speakers:**
*Carolina Pinto*
Carolina Pinto is a dedicated Senior UX Designer with a cross industry background, specialized in creating digital solutions and applying innovation to solve complex problems. She is also one of the Leads for WWC Barcelona.

*Ligia Olmos*
Ligia is a multi-skilled Product Designer and Creative with over a decade of experience in creative conceptualization, user experience, and production across various mediums and platforms. With a strong focus on user-centric design, coordination and collaboration with diverse teams, Ligia seamlessly navigates from project strategy to implementation, considering user and business needs across channels and platforms. Her international background in Brazil, England, and Spain has sharpened her ability to adapt quickly to new methodologies and deliver innovative solutions.

*Jésica Sanchez*
Jésica is a Product Designer with 15 years of experience in visual design with an international background. She is passionate about solving real problems through technology and design with a user-centric approach.
She has worked in several design studios, advertising agencies, blockchain start-ups and event corporations across Australia, Vietnam, Bolivia and Spain, giving her a very holistic understanding of business, necessities and cultural backgrounds.

*Maria Carmen Cascales*
Carmen is a fully dedicated UX Researcher with more than 10 years of experience working on market and user research. With her degrees in Computer science Engineering and Market research, she developed her professional and personal career moving from Spain to Germany, England and Asia, working at market research international agencies, directly with multiple clients and brands across countries, performing as a project manager, problem solver and fast learner.

*Amalia Speratti*
Amalia is a UX Researcher with over 15 years of experience working in collaborative projects in international and multidisciplinary teams. She has studied and worked in Toronto and Barcelona in varied fields such as corporate design, project management, event planning, communications coordination, language teaching and service design. Her interest in studying UX Design is the result of all this since it involves helping people have the best possible experience and helping teams develop innovative solutions. She champions Design Thinking and user-centered methodologies while aligning with business needs and product strategy.

Fabrizia Rossano

Carolina Pinto

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UX design and design thinking: an introduction and a real life use case

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UX design and design thinking: an introduction and a real life use case

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