Women @ Data Expo - Day 2

## Women @ Data Expo 2026 — Day 2 | Women's Coding Club

Thursday, 10 September 2026
10:00–17:00
Jaarbeurs Utrecht, Hall 12
Jaarbeursplein 6, 3521 AL Utrecht
Women @ Data Expo: Stand #5

REGISTER FOR YOUR FREE TICKET HERE: https://www.data-expo.nl/en/free-ticket/women-at-data-expo

Join Women’s Coding Club for the second day of Women @ Data Expo 2026!
Women @ Data Expo brings ten communities together in one pavilion dedicated to connecting and supporting women working in data, AI and technology.
Whether you are already working in tech, learning new technical skills, exploring a career change or simply want to meet more women in the Dutch data and AI ecosystem, come and find us at Stand #5.

### What is Data Expo?

Data Expo brings together thousands of data, AI, technology and business professionals at Jaarbeurs Utrecht for two days of talks, case studies, demonstrations, exhibitors and networking.
Within the expo, Women @ Data Expo has its own community pavilion and stage with short sessions covering everything from data engineering and AI governance to UX, data literacy, leadership and responsible technology.

### Women @ Data Expo program — Thursday

10:40–11:00 — Caroline Williams
Principles of Data Feminism — Making Data Work for Everyone
Seven practical principles inspired by Data Feminism for thinking differently about power, representation and inclusivity when working with data.
11:00–11:20 — Negin Nafissi
Why Fabric as the Foundation? From Excel to CI/CD
A practical look at Microsoft Fabric and how data engineering, analytics, BI, code-first workflows and low-code tools can come together within one platform.
11:20–11:40 — Aleksandra Atanasova
Shadow AI Is Not the Problem, It's a Governance Signal
Instead of simply restricting unsanctioned AI use, what can Shadow AI tell organisations about missing tools, processes, governance and AI readiness?
11:40–12:00 — Nosi September
Measuring Business Value for AI & Data Initiatives
How do we move from measuring models and AI usage to measuring actual business impact such as productivity, revenue, cost reduction, customer outcomes and risk?
12:00–12:20 — Femke Cornelissen
Not the Tool, but the Work: Why AI Transformation Is an HR Question
AI transformation does not happen simply by introducing a new tool. Roles, skills, routines and ways of working need to change too — making successful AI adoption as much an HR question as an IT question.
12:20–12:40 — Evi Van der Velden
From AI Policy on Paper to Policy That Works
A practical session about turning questions around AI, data, privacy and acceptable risk into policies that actually guide everyday decisions.
12:40–13:00 — Marjolein Opsteegh
Why the Same Data Can Lead to Different Conclusions
How dashboard design, data literacy, context and human interpretation influence decisions — even when everyone is looking at exactly the same data.
13:00–13:20 — Mai Nguyen
Data Laundering: How AI Turns Small Errors Into Confident Lies
Why AI can amplify rather than fix poor data, what separates clean data from AI-ready data, and why automated decisions make data quality even more important.
13:20–13:40 — Melissa Pruijn
Your Psychological Blueprint for Conversational Design Between Humans and AI
Explore the cognitive principles behind good conversational AI design and how interfaces can empower users instead of overwhelming them.
13:40–14:00 — Monique Telgt
From Contact Request to Structured Follow-Up: CRM for the Partner Process
A live look at building a practical CRM workflow that turns incoming requests into structured ownership, follow-up and management insight.
14:00–14:20 — Lotte Govers - van Koolwijk
From Zero to Platform: Building a Modular Multi-Tenant Data Platform
How solving repetitive engineering problems step by step evolved into a reusable, scalable multi-tenant data platform and a platform-engineering way of working.
14:20–14:40 — Iris Ficker Younge
My Voice Is Not Going to America: Building a Sovereign Dutch Speech App Without Being a Programmer
A first-person story about building a local Dutch speech-to-text application, data sovereignty, technical trade-offs and what becomes possible even without a traditional programming background.

### Meet Women’s Coding Club and the other communities

Women’s Coding Club is part of the Women @ Data Expo pavilion together with Dutch Women in Tech, Women In Eindhoven, Women in Tech Netherlands, Women in AI Benelux, AI4ALL, Data+Women Netherlands, WE Make Trouble, Rotterdam Women in Tech and Black Women for Technology (ZVVT).
Between the talks, visit the pavilion to meet members of these communities, exchange experiences, discover new initiatives and grow your network.
Women @ Data Expo will once again conclude the day with a networking reception.

### Important: register for your Data Expo ticket

A Meetup RSVP is not your entrance ticket to Data Expo.
Please also claim your free Data Expo visitor ticket through the official Women @ Data Expo registration page.
See you in Utrecht! 🚀