Building Your Readership & Platform via Substack with Kate Farrell

Join Women's National Book Association - San Francisco Chapter for a free Lunch N Learn on Thursday, August 21 at 12pm PT: A Substack Fairy Tale Success: Building Your Readership and Platform with Kate Farrell

Have you considered publishing your work on Substack? It’s a trendy, literary platform for writers of all stripes: essayists, memoirists, journalists, and novelists. Each passing month, it continues to attract more top thought leaders, like Heather Cox Richardson, Elizabeth Gilbert, Katie Couric, and She Writes Press publisher, Brooke Warner, to name a few.

Though free to join, Substack can provide a substantial income via reader subscriptions. Learn how Kate Farrell's Substack posts of The Fairy Tale Heroine grew over two years of weekly, focused posts to engage over 2,000 readers. As is true in any publication, the key is well written content, relevant to a niche audience that continues to build. A consistent schedule adds reliability and credibility for you as the author, fulfilling weekly expectations for the readers who can anticipate your posts.

Kate will share effective tips to increase stats that include notes, restacks, use of media, subscribing to other stacks, and recommending those you follow, among others. But the bottom line remains quality of content and relevance. Kate Farrell's work on the heroine’s journey is timely and appealing; without an inherent draw that attracts a general readership, Substack does not generate interest or engagement.

About the Presenter
Kate Farrell, storyteller, author, librarian, founded the California Word Weaving Project: Learning through Storytelling; published numerous educational materials on storytelling, and contributed to and edited award-winning anthologies of personal narrative. Farrell’s award-winning recent book is a how-to guide on the art of storytelling, Story Power: Secrets to Creating, Crafting, and Telling Memorable Stories. Kate is the founder of Woven: Telling the Heroine’s Journey based on her work with storytelling as an educator-librarian; she finds profound meaning in the archetypes of feminine fairy tales and shares her process in workshops and on Substack. Her new book, The Fairy Tale Heroine: Live and Create Her Journey, is available in Winter 2027 from Sibylline Press!