Growing an Online Audience with TikTok Lunch N Learn

TikTok is one of the most powerful tools authors have today to build visibility, grow a loyal readership, and connect directly with audiences…but it has its own issues too. Join WNBA-SF and authors Kiri Callaghan and Ana Visneski as they talk about how Kiri built an audience of 390k, as well as the state of author engagement expectations online.

Whether you’re launching your debut novel or looking to breathe new life into your backlist, you’ll walk away with practical strategies, examples of what works (and what doesn’t), and the confidence to show up authentically on one of the world’s fastest-growing platforms.

Meet the Presenters:

Kiri Callaghan
Born from Ink & Stardust, Kiri Callaghan is an author of fantastical fiction, performer and poet. Existing work consists of The Terra Mirum Chronicles (Alys, Changeling), The Seek Anomalie Podcast and a collection of original poems performed live at the Los Angeles Poetry Brothel. When Kiri is not telling stories or pretending to be other people, she is likely exploring the world, dancing under the moon, or crafting something with superglue, paint and sheer audacity. Her debut into traditional publishing The Hearth Witch’s Guide to Magic and Murder will release in Fall 2025.

Ana Visneski
Ana Visneski is a member of the WNBA and the author of F*ck it, Watch This. When not writing, she runs a crisis management firm, Merewif, and teaches crisis communications at the University of Washington.