Start Up Talks II


It's time for another Entrepreneurs Session! We have App Camps, Jimdo, Baqend and EatClever this time with us!

We will start with hearing a little bit of their story and will then have a fireside chat where Anja will be interviewing the founders and you will also get to ask all questions that you have.

18:30 Doors open

19:00 Welcome (Anja Schumann, Founder Women Techmakers Hamburg)

19:05 App Camps: Inspire teachers, children & parents to code (Dr. Diana Knodel, Founder App Camps)

App Camps ( shares a similar mission as we are. They believe that every student should have the chance to learn about coding: Girls, boys, disadvantaged students and those who would not think they are able to code. We want to show that coding is more than letters and numbers: It’s fun, it’s creative and it is a powerful tool to bring own ideas to life. What does App Camps do? App Camps brings coding into the classroom!

Dr. Diana Knodel has a background in computer science, psychology and educational research. She worked as a software engineer, product manager and team lead in academia and the IT sector before founding App Camps. In 2014 Edition F and D64 named her as one of the 25 leading women in Germany for the digital future.

19:20 Jimdo: How to manage growth (Matthias Henze, Co-Founder Jimdo)

As one of Hamburg's "Vorzeige"-Start-Ups Jimdo is making the lives of many of easier with offering a toolbox for creating websites.

Matthias Henze studied Business Administration in Kiel and Gothenburg before founding Jimdo ( together with Fridtjof Detzner and Christian Springub. The three of them moved into an old farmhouse owned by Fridtjof’s parents to found their first company in 2004, followed by Jimdo in 2007. Matthias is mainly taking care of Jimdo’s marketing activities and it’s international teams since Jimdo is fully localized in 9 languages. He is focused on building a forward thinking and sustainable company and believes that transparency, communication, flexibility and fun help to provide the stability necessary to deal with big changes.

19:35 - Break - 10 min-

19.45: Baqend: the German answer to Firebase (Felix Gessert, CEO Baqend)

The Baqend ( GmbH (founded in July 2014) develops the Backend-as-a-Service platform Baqend, which leverages new research results to achieve unique benefits. The platform empowers customers to develop data-driven websites and mobile apps with higher productivity while at the same time guaranteeing unprecedented performance in terms of response times and scalability.

20:00 EatClever: How to start a Food Startup our of Startup Weekend ( Dennis Müller, EatClever)

Eat Clever ( is a food delivery service that focuses on the delivery of healthy food.

20:15 Break- 15 min-

20:30 Fireside Chat with the Founders ( Diana, Matthias, Hannes, Dennis & Anja)

21:00 Networking & Closing

About the program:

Women Techmakers is Google’s brand and global program for women in technology. Women Techmakers provides visibility, community, and resources for women in technology to drive innovation and participation in the field. Women Techmakers events are designed to promote an environment of inclusivity for women in technology, as well as celebrate women leading the industry. We want to advance, grow, and celebrate women developers, designers, and technology entrepreneurs.