Will AI Kill Your Brand?

WILL AI KILL YOUR BRAND?
And how to Build Brands That Thrive in the AI Era
AI isn’t just changing content marketing - it’s rewriting the rules of brand building. Yet many organisations still treat AI as a tool, not a force. That’s a strategic risk. From design and storytelling to customer experience and competitive positioning, AI touches every part of your brand. In this practical and thought-provoking session, Creative Supply Founder Youri Sawerschel explores what it takes to build an AI-resilient brand. Discover a new framework to assess your brand’s exposure—and opportunity—in the face of AI disruption.
What You’ll Gain

• The 8 AI shifts transforming brand building today
• Brand prototyping demonstration using AI tools
• Practical audit framework for your brand's AI readiness
• Live Q&A to address your specific challenges

Who Should Attend

• CMOs and Marketing Leaders
• Entrepreneurs and Business Owners
• Brand and Innovation Managers

Speaker
Youri Sawerschel is the Founder of Creative Supply, a branding and experience design agency founded in Zurich in 2015. With a background spanning business, design, and marketing, he has worked with major brands including Kempinski Hotels, UBS, EPFL, and Mondelez across Europe, China, and the Middle East. Recognising AI's transformative impact on branding, Youri has been helping companies adapt their positioning and integrate AI methodologies since 2023. He is a visiting lecturer at HEC Paris, EPFL, ESSEC Business School, and EHL. A TEDx speaker whose insights into brand and business have been featured in industry publications and conferences, Youri believes AI makes strategic thinking more important, not less.

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