Wordpress Cambridge (General) - Are you influenced by brands


Whether you are a “large organisation” or a “one man band” building and developing a brand is equally as important. Brands are built over time. As a key communication tool, the website is at the very heart of the growth of the brand.

In this session we will look at how to develop a brand, brand attributes and their importance in the growth of a business. The influences on brand development and why branding is important now.

Presenter: Sue Higgins of Brand Elevation (https://www.brandelevation.co.uk/) is a Fellow of the Chartered Institute of Marketing and has worked in marketing for over 20 years. She has worked with a number of professional service and finance organisations and also start-up companies; building and developing their brands. This has included digital and website development projects.

Additional Presenter: Jemima Willcox (https://jemimawillcox.co.uk/), portrait photographer.
Subject: Creating awesome images for your business.

Jemima Willcox will talk about the skill of creating your own images to use on social media and your websites. Great resources to find royalty free images, using other peoples images correctly, sizing images correctly and when you should call in a professional to do it for you.

Our meetup group website: https://wpcbg.uk/ with old presentations. Thanks Steve.

The usual format:

18:45: Roll up for a couple of beers in the foyer, & chat, mingle etc.

19:15 start: Everyone introduces themselves: 20 seconds max, mainly describing their involvement with WordPress.

2. Up to 4 * 3 minute pitches. Share discoveries, useful tips.

3: Wordpress News with our star reporter Ben Attenborough.

4. Main presentation Sue Higgins, additional presentation Jemima Willcox

5. Clinic: Bring along a problem, and the audience will offer advice. If we can't, maybe we'll have a solution by next meeting. Kinda aiming to finish the formal part by about 21:00, depending on everyone's enthusiasm to chat & discuss.

6. Beer & networking: We should leave by about 21:45 at the latest.