From Websites to Conversations: The New Front Door of the Internet

Websites are no longer the final destination, they are becoming the starting point for conversations.

For years, the web has been built around navigation: menus, pages, and structured journeys. But user behavior is shifting fast. Instead of browsing, users increasingly expect to ask, get answers instantly, and move directly toward their intent.

For the WordPress ecosystem, this raises an important question: what happens when interaction replaces navigation?

In this session, we’ll explore how AI is reshaping the way users engage with websites—and what that means for how we design, build, and think about WordPress projects going forward.

What you’ll learn:

• Why traditional navigation patterns (menus, page hierarchies) are losing relevance
• The evolution from navigation → interaction → intention-driven experiences
• How AI copilots and assistants are being embedded directly into websites
• Practical use cases (including Wizden) for lead generation, support, and conversions
• How to design “conversation-first” interfaces without breaking usability
• Real-world example: AI concierge systems for resorts (bookings, support, upselling)

This talk is aimed at developers, designers, and product thinkers who want to stay ahead of the curve and understand how to adapt WordPress projects to this new paradigm.