AI in WordPress: What's Real, What's Noise

AI is everywhere in WordPress right now, but not all of it is useful, reliable, or even necessary. Between bold marketing claims, half-baked features, and genuine breakthroughs, it can be hard to tell what actually matters.

In this talk, we’ll cut through the noise and take a practical look at what “AI in WordPress” really means today. We’ll explore where AI is already delivering real value across core, plugins, hosting platforms, and everyday workflows—and where it still falls short. Along the way, we’ll unpack the differences between AI, automation, and assistants, review common AI-powered features you’re likely already using, and discuss the real risks around accuracy, security, and data ownership.

You’ll leave with a realistic mental model for evaluating AI in WordPress, practical guidance on where it’s worth your attention right now, and a clear framework for deciding what to ignore—so you can use AI intentionally instead of chasing hype